Trusted data, real impact

 

The difference between companies that talk about digital transformation and those that achieve it often comes down to one, very important factor: trusted data.

 

In a data integrity trends survey from the Center for Applied AI and Business Analytics at Drexel University’s LeBow College of Business, it was found that while 76 per cent of respondents indicated that data-driven decision-making is a top priority for their businesses, 67 per cent said that they don’t completely trust their data.

 

Why is this the case? It is no secret that to implement successful data transformation initiatives, organisations must have clean, trusted data. This is even more paramount as we navigate the AI era. These are strategic imperatives, and data integrity needs to be the foundation that these initiatives are built upon.

 

Precisely, the leader in data integrity, is supporting its customers to make better data-driven decisions a priority – and the outcomes are significant. Each year, the Precisely Data Integrity Awards recognize organisations turning accurate, consistent and contextual data into real business value. 2025 recipients include visionaries such as DoorDash and MRH Trowe, and while they span diverse industries, they share a common story: investing in data integrity has resulted in large-scale transformation and a successful return on investment.

 

Location, location, location

 

For DoorDash, one of the world’s leading local commerce platforms, the road to more accurate deliveries is paved with better data. When there are inaccuracies with pickup and delivery addresses at either the Dasher or consumer level, the result is fulfillment delays and issues that lead to a poor customer experience.

 

“DoorDash’s business is based on successful deliveries, so it’s imperative that we know where our consumers and merchants are. But, more specifically, knowing their precise geocoordinates is fundamental to the success of the business,” explained Xiao Li, VP of Engineering, DoorDash.

 

By integrating the Geo Addressing service of the Precisely Data Integrity Suite, DoorDash improved the accuracy of millions of addresses in its system. The solution layered in property attributes, building data and geospatial context, giving Dashers a more accurate, reliable map of their destinations. This was especially important when it came to them navigating larger developments such as apartment complexes and college campuses.

 

The results have been immediate: faster, more reliable deliveries; higher customer satisfaction; and a stronger foundation for scaling globally.

 

Data quality matters

 

Trusting data is essential for any business. In another award-winning example, German insurance broker MRH Trowe had an all too familiar data challenge. MRH Trowe has demonstrated strong growth through its mergers and acquisitions (M&A) strategy. However, integrating newly acquired technology, such as CRM systems, which house significant customer data, while maintaining data quality, can be challenging.

 

MRH Trowe uses Precisely data quality solutions to validate and enhance insurance policy data across roughly 85 acquired companies. With the help of automation and data strategy consulting services from Precisely, the firm improved policy number correctness from 50 per cent to 65 per cent, and is targeting 95 per cent in the near future.

 

More importantly, data accuracy has fueled operational efficiency, improving policy validation and digital communication delivery rates. These rates are expected to rise from 50 per cent to 80 per cent and have transformed how MRH Trowe serves clients at scale.

 

Data integrity fuels transformation

 

While both data integrity champions operate in distinct industries with their own challenges and goals, their stories share a powerful truth: when data is trusted, transformation follows.

 

DoorDash optimised logistics and MRH Trowe accelerated M&A integration. Both examples highlight data integrity not only as a technical initiative, but as a strategic lever for growth, innovation and trust across an organisation.

 

As Precisely’s award-winning customers demonstrate, the future of business leadership will belong to those who turn trusted data into a competitive advantage.

---

Visit www.precisely.com to stay up to date on the latest developments driving change across data integrity, AI and the modern enterprise.