Customer Experience

12 Jun 2026

Is bigger always better?

There is a key challenge facing leaders contemplating mergers: at what point does scale undermine the qualities that make brands valuable in the first place?

AI, product visibility and retail conversions

11 Jun 2026

With AI, product evaluation can happen before customers reach a retailer’s site: product information has to work harder and earlier in the buying journey

Building public trust

11 Jun 2026

Consumers do not grant institutions trust because they are established. Credibility is judged less by status and more by transparency, clarity and honesty

Search engine marketing in new markets

04 Jun 2026

In today’s search environment, visibility is no longer guaranteed simply by entering a new market. It has to be built into the foundation

Skin in the game: success as an entrepreneur

01 Jun 2026

The most successful entrepreneurs build from a foundation of knowledge that cannot be gleaned from surveys and interviews

28 May 2026

Metrics: vanity or value

Business numbers really show business health, rather than simply creating the comforting illusion of momentum

Machine readable content

28 May 2026

Brands that fail to present consistent, structured information risk being lost in translation as AI systems attempt to compare products across borders

The weaknesses of traditional research

21 May 2026

Businesses face a major risk if they trust models that miss direct observation of what is happening on the floor of a factory or within a company’s operations

The continued rise of Buy Now Pay Later

20 May 2026

The consumer credit experiences offered by a BNPL app and the equivalent instalment product offered by a high-street bank are converging

Targeting advertising with AI

19 May 2026

Targeted advertising is a clear beneficiary of AI and recent advancements are fundamentally changing how campaigns are planned, delivered and measured

Fragmented data hindering a focus on customers

15 May 2026