Dmitry Panenkov at emma, the cloud management platform, describes how to make cloud literacy accessible to all

For years, the cloud has delivered on its promise of scalability, agility and innovation, becoming the backbone of modern IT and reshaping how businesses operate. Today, it powers everything from global enterprises to disruptive startups, enabling technologies like AI, edge computing and advanced analytics.
However, as adoption accelerates and cloud ecosystems grow more complex, a new challenge has emerged - one that technology alone cannot solve. Costs are rising, outages are more frequent, and architectures are increasingly intricate. But the greatest barrier to cloud success isn’t infrastructure or software - it’s people.
Cloud literacy must become part of everyday work, democratised across roles, and measured against real business outcomes – not treated as a one-off certification exercise. Organisations that embrace this mindset will achieve more than operational efficiency. They will build strategic resilience and create the headroom to innovate at pace.
The human factor in cloud adoption
Hyperscalers like AWS, Microsoft Azure and Google Cloud continue to dominate the market. Their dominance has created deep specialisation among engineers, fragmenting expertise and leaving a shortage of cloud-agnostic talent.
This has resulted in a widening skills gap that erodes the very benefits the cloud was meant to deliver. Businesses are struggling to keep pace as costs rise and dependency on hyperscalers deepens.
Without a shift in how cloud fluency is cultivated – embedding it across roles and aligning it with business outcomes - the cycle will persist, and the cloud’s full potential will remain out of reach.
Europe’s cloud challenge
Cloud adoption across Europe is strong, with more than half of businesses already leveraging cloud services. Yet momentum is slowing as the talent pipeline struggles to keep pace. IDC predicts that by next year, over 90% of organisations worldwide will feel the impact of the IT skills shortage – resulting in an estimated $5.5 trillion losses from product delays, reduced competitiveness and missed business opportunities.
What begins as an operational hurdle quickly becomes a strategic vulnerability. Take AI initiatives: companies are investing heavily, yet without skilled cloud professionals, the infrastructure underpinning these workloads cannot scale to meet demand. As a result, innovation stalls before it has the chance to deliver impact.
A new approach to cloud operations is critical. Organisations that cultivate deep cloud fluency and equip teams with the right tools will not only overcome these challenges, but they will also set the pace for innovation across their industries.
From certification to real-world practice
Cloud technology evolves at lightning speed, making traditional certification programmes insufficient. By the time engineers complete an accreditation, the technology has already moved on. Certifications remain valuable for building foundational knowledge, but employers increasingly prioritise real-world experience and hands-on-learning.
The solution lies in use-case-driven learning – programmes that align with real workloads, compliance requirements and architectural decisions. This approach bridges the gap between theory and practice. Embedding cloud education into everyday workflows accelerates adoption, reduces dependency on external hires and builds a culture of continuous learning.
Yet, cloud complexity cannot be mastered overnight. Engineers need robust tools and ongoing support to succeed.
Making cloud skills accessible to all
To scale effectively, cloud expertise must move beyond the realm of specialists. Organisations need to democratise access to cloud knowledge across all roles.
Low-code and no-code platforms have proven their value in accelerating digital transformation becoming key enablers by empowering non-technical users to automate processes (e.g. UiPath) and build applications (e.g. OutSystems) without deep engineering expertise.
Yet, cloud operations still largely remain an expert-only domain. Managing infrastructure, governance, and cost across hybrid and multi-cloud environments typically requires specialised skills and engineering capacity — creating a gap between cloud ambition and the ability to execute at scale.
Cloud management platforms can bridge both worlds, supporting non-IT and IT profiles alike, with a no-code user interface and integration with DevOps tools such as Terraform. This dual approach enables organisations to innovate rapidly while maintaining governance and scalability, effectively supporting both ends of the spectrum.
Turning the skills gap into an opportunity
The challenge is clear. The cloud underpins Europe’s digital transformation, yet talent shortages are slowing momentum and deepening reliance on dominant non-European providers. Teams are struggling to keep pace with rapidly evolving platforms, complex compliance requirements and best-practice architectures, while the cost and competition for experienced engineers remain intense.
This is no longer a future risk; it’s a present barrier. But it is also an opportunity. The solution lies in embedding cloud fluency into everyday workflows and expanding access to the right tools. By doing so, organisations can not only close the skills gap but turn it into a strategic advantage that unlocks agility, resilience and the full potential of the cloud.
Dmitry Panenkov is CEO and founder of emma, the cloud management platform
Main image courtesy of iStockPhoto.com and M.photostock

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