The Tech-Savvy Marketer’s Checklist for 2026

The rise of AI-driven discovery, tighter budgets and higher performance expectations is reshaping what leaders demand from marketing teams. Creativity, data literacy and agility are now essential for success.

A survey by Storyblok of mid-to-senior marketing leaders in the EU and US indicates that the most impactful marketers blend creative thinking with technical fluency, linking content with technology and storytelling with strategy.

This whitepaper examines how to remain visible and confident in this evolving landscape by mastering AI-savviness, data storytelling and modern content architecture, ensuring your brand is adaptable and future-ready.

Download whitepaper here