The Global Consumer Products Engagement Report 2025

Consumer products brands face increasing costs, strained supply chains and waning loyalty. Customers seek genuine connections and demand more, ushering in an era of engagement. 

In collaboration with Deloitte, we surveyed 14,000 consumers and 750 marketing leaders at enterprise-level businesses. The survey revealed how consumers and brands are evolving beyond traditional marketing and retail media.

Key findings:

• 77 per cent of CP marketers plan significant transformations in customer engagement by 2025
• 76 per cent emphasise the need for faster adaptation to changes
• 63 per cent of gen Z prioritise needs over brand loyalty
• Download the report for essential insights.

Click here to download the report