Omnichannel for Consumer Products: 10 Ways to Build Consumer Engagement

This guide examines trends and challenges faced by consumer product brands, offering tactics for personalised, relevant engagement using omnichannel strategies.

 

Learn to understand consumers without direct sales to foster lasting relationships and boost customer lifetime value.

 

What’s inside:

• Insights into current trends, such as obstacles to gathering first-party data, retail media rise and inflation impact
• Techniques for creating value exchanges to generate consent-based first-party data for deeper consumer understanding and engagement
• Strategies for seamless, personalised consumer journeys via segmentation, lookalike audiences and precise targeting
• Going omnichannel – how a web, mobile, social and in-store presence delivers meaningful content no matter where consumers are

Ready to focus your marketing on consumers? Download the report now

 

Click here to download the report