How users engage with in-app wallets to pay and earn on platforms

Platform users expect unified experiences that make transactions seamless. Embedding a wallet at the heart of the platform, where they can make and receive payments, manage refunds, store funds and access rewards, is key to delivering that experience.

Mangopay’s latest study, based on a survey of 5,000 consumers across the UK, France, Germany, Italy and Spain, provides a data-driven look at how users pay, earn and are refunded via in-app wallets.

Key findings include:

• 43 per cent of users already make purchases via in-app wallets
• 62 per cent say rewards such as cashback or loyalty points influence where they shop
• 41 per cent prefer refunds paid directly into wallets rather than bank accounts

Get the report to unlock more insights and design better experiences for your users.

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