
DotShot transformed its hangover-relief beverage using Curcuvail®, an advanced curcumin technology designed for functional drinks.
Traditional curcumin posed challenges – poor solubility, bitterness, instability and low bioavailability – but Curcuvail® solved them with a fully water-dispersible, neutral-tasting and highly bioavailable formulation.
This innovation led to a smoother, more effective “last shot of the night”, delivering noticeable benefits consumers could feel. With better taste and faster efficacy, DotShot achieved higher first-purchase conversions, stronger repeat sales and a defining position in the growing global hangover-relief beverage market, now projected to reach $6.18 billion by 2030.
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