AI Adoption in Running Enterprise Revenue Guide
The 2025 AI Adoption in Running Enterprise Revenue Guide shows how 400 CROs and sales leaders are using AI to improve revenue predictability.
Although 78 per cent of the 400 CROs are still early in adoption, early movers are already seeing results, with 66 per cent improved forecast accuracy and 53 per cent faster risk detection. Major barriers include low trust, data silos, and fragmented workflows.
The report urges stronger CIO and CRO alignment, unified revenue data, and AI councils to scale adoption. The key takeaway is that AI can only transform revenue when companies fix their data foundation and embed it across the revenue lifecycle.
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