2026 Revenue Revolution: Addressing Six Critical B2B Challenges

B2B organisations face significant challenges. Traditional strategies are no longer effective, with 63% of CMOs reporting tighter budgets and 46% required to drive growth. Buyers now navigate seven-channel journeys that involve up to 10 stakeholders over nearly 5 months. In this context, AI has shifted from a tool to a core growth driver. SH/FT has identified six interconnected challenges that will set future-focused leaders apart from those maintaining the status quo. Further, SH/FT reveals the strategic architecture needed to address these challenges as an integrated system that bridges value and velocity, positioning your organisation for success in 2026.

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Turn strategy into a measurable action plan with a complimentary ROI-Driven AI Roadmap session. SH/FT experts will help you diagnose operational gaps and identify high-impact opportunities to embed AI within your existing systems. You’ll walk away with a prioritised integration roadmap that bridges data silos and delivers immediate ROI. Claim your complimentary AI Enablement Session here.