For years, customer data platforms (CDPs) were sold as the fix for modern marketing: pull data into one place, build a single customer view and personalise everything
The B2B sector is at a convergence point. Traditional playbooks are becoming obsolete, and new paradigms are emerging at the intersection of constraint and opportunity.
While 95 per cent of AI pilots fail, a small group of organisations are achieving transformative results – Ten10 CTO Ash Gawthorp explains what separates winners from losers
Modern hiring has outgrown human capacity – but it hasn’t outgrown AI. And when designed responsibly, it’s already making better, fairer decisions at scale