Well, heck … this last week has been a blast! If you somehow missed it, a fellow identified as Chamel Abdulkarim (allegedly) set fire to a 1.2 million-square-foot warehouse packed full of bog roll pallets last Tuesday.

Well, heck … this last week has been a blast! If you somehow missed it, a fellow identified as Chamel Abdulkarim (allegedly) set fire to a 1.2 million-square-foot warehouse packed full of bog roll pallets last Tuesday. To be fair, saying the subject “allegedly” torched the site is on par with saying the USA “allegedly” nuked Japan. There was video, folks. Content posted on Instagram that documented the entire process. In Mr. Abdulkarim’s recording, he clearly articulated why he (allegedly) (sigh) turned the place to ash: “All you had to do,” he explained to the site’s owners, “was pay us enough to live.”
That sentiment resonated with an exhausted nation. The 2020s are playing out danged near exactly how the cyberpunk authors of the 1980 predicted the grim future: the amoral owners of mega-corporations dominate our lives while remaining immune from the consequences of their cruel, exploitative decisions. The furious workers raging outside the corpos’ country club fences are fungible and forgettable; their only value to society is measured in their output and consumption metrics. Who cares if workers suffer and die so long as quarterly profit reports meet the markets’ projections? Life is cheap, laws are fiction, and greed rules the world.
In such a dystopian environment, dehumanization, alienation, and isolation have been reliable labour control tactics since Frederick Taylor codified them as management “best practices” more than a hundred years ago. Keeping workers frightened and dependent ensures they won’t resist management’s abuse and exploitation. For all the sincere attempts at reforming an inherently immoral labour market, profits have always mattered more than people. Nowadays, there’s no incentive for mega-corps to pretend otherwise.
Except … Chamel Abdulkarim’s spectacular form of protest seems to have struck a chord with workers throughout America. Credit where it’s due, Chamel’s “beacon” did more to stoke class consciousness in Americans than forty years of Soviet propaganda ever achieved. I’ve heard a lot of newsreaders opining that Chamel’s act will inspire “copycats” … Sure. It probably will. [1]

For the record, I’m neither advocating for further warehouse blazes nor arguing against their utility. Instead, I want to point out the obvious and inescapable truth of this week’s “proletariat uprising” talk on social media: David and Goliath stories are fantasies. They’re wish fulfilment tales, regardless of how they’re packaged. High Noon is D&G with cowboys. Star Wars is D&G in pulp sci-fi. Bad News Bears is D&G in children’s baseball. People adore little-guy-triumphs-over-dominant-system stories. I do too; it’s heartening to see a righteous hero prevail against the mean jerks that have kept the protagonist down.
The problem with loving triumphant underdog stories is how easy it is to forget that they’re fantasy tales. They’re visions of how we’d like the world to work. If Star Wars was written even 1% more realistic, the Death Star Trench battle scene would end with the Rebel forces obliterated, then cut to a scene in the Mos Eisley cantina where a weird-headed alien asks the bartender whatever happened to Han Solo. “Dunno,” the bartender says. “He left one day and never came back.” Cue the end credits.
Fantasy stories are great fun, but it’s a mistake to believe we can achieve such a good-guy-triumphs-over-the-entire-world outcome in a world where “fairness” is a goal and not a natural force like gravity. That’s the point of the most influential Cyberpunk fiction, too: the bad guys always win. While it’s morally satisfying to believe in the protagonists’ goals, values, and perspectives, Cyberpunk stories almost always end with their protagonists either failing to change the system or achieving Pyrrhic victories. The system absorbs the heroes’ disruptive antics, crushes the offenders, then returns to business as usual.
That’s exactly how I expect Chamel’s arson attack to end. Kimberly-Clark will collect on their insurance, increase production, rent replacement warehouse space, and profit on the public’s sympathy by permanently raising prices. Hell, they might even co-opt the narrative by introducing a new “fire resistant” line of TP. Every setback is a profitable opportunity in corpo-space. KC lost $500 million in product last week; they’ll likely make that all back in their recovery effort.

What won’t happen as a result of Chamel’s arson attack is any meaningful change in the lives of Kimberly-Clark’s workers. They’ll continue to get automated out. Jobs will keep “offshoring” to the cheapest labor markets on earth. The few humans left manufacturing “poo tickets” will be white collar office types who manage the money and the executives who spend the corporation’s war chests “influencing” politicians and paying fines to resolve the occasional whoopsie doodle. In true cyberpunk fashion nothing will change.
That being said, several reports on the Great Loo Roll Barbeque have mentioned that Chamel compared himself to polarizing folk hero Luigi Mangione. I agree that both men communicated their intent to harm their corpo overlords specifically to protest the indifferent abuse they felt those same corpo overlords had first inflicted on them. Chamel struck his enemies in their financial ledgers, whereas Luigi struck his enemy directly in the head. Big difference. Product and cashflow are fungible; human lives are, too, in the grand scheme of things. However … those people occupying the corner offices tend to value their own existence exponentially more than they value their quarterly earnings.
This is why I suspect that Chamel Abdulkarim largely symbolic protest against worker exploitation will be carefully examined in the coming weeks. While spectacular, it should soon be obvious that his actions were mostly symbolic. As for Luigi’s “shot heard ’round the FORTUNE 500,” consider this paragraph by Teresa Priolo at New York’s FOX 5:
“Since Mangione’s arrest, other healthcare executives have increased security measures amid fears they could be targeted next. Companies such as Caresource and Blue Cross have scrubbed executive profiles from their websites, while posters depicting healthcare CEOs as ‘wanted’ have been spotted across the New York City.” [emphasis added]

Assessing the situation objectively – as I expect millions of American workers are doing right now – it’s obvious which form of large-scale protest forces change, and which accomplish next to nothing. I suspect that disgruntled workers nationwide are changing their plans to ones that are more likely to irreversibly alter the status quo. That heroic urge to fell this week’s Goliath with a brave working man’s righteous sling. It’s feel-good fantasy, but it’s also compelling. When you’ve been raised on a media diet where noble underdogs always prevail through grit and righteousness, it’s hard to accept that you’re not the hero of the story.
Instead, we could be forking our Cyberpunk source materials. We’re living in a cheap Chinese knock-off of a Gibson-ian Dark Future; one that’s too entrenched to reform. We might experience a social, political, and philosophical movement that resembles the French Revolution more than Blade Runner noir. Except that the French carried out their “reforms” with a few guillotines while America has more firearms per capita than anywhere else on earth. That’s a recipe for a lot of irreversible uncoordinated violence.
The question I think we should be asking, though, is how our corpo overlords are going to meet the challenge: with threats and bluster? With empty assurances? With token reforms? Or, in accordance with tradition, with heightened security, brutal crackdowns, and purges of suspected malcontents? That’s how American business titans have dealt with labour unrest throughout the industrial age … and we’re a nation that adores tradition every bit as much as we love our myths.
[1] Probably. I’ve heard some buzz over possible copycat crimes on social media over the weekend.

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