Unlocking growth with a retail data revolution

In modern retail, data is the essential resource powering competitive advantage. Retailers are awash with information – from point-of-sale transactions and supply chain logistics to online interactions and third-party market trends. Yet for many this data remains fragmented and underused, trapped in silos that stifle innovation and slow decision-making.

 

Breaking down data silos

 

Snowflake’s AI Data Cloud is redefining how retailers unlock the value of their data. By bringing together structured, semi-structured and unstructured data from every corner of the business into a single, secure platform, Snowflake empowers retailers to create a true 360-degree view of their customers and operations. This unified approach allows marketing, merchandising and supply chain teams to collaborate seamlessly, making real-time, data-driven decisions that boost efficiency and profitability.

 

Personalisation at scale

 

Modern consumers expect personalised experiences – relevant offers, tailored recommendations and seamless service across every channel. With Snowflake, retailers can easily access and analyse first-, second- and third-party data, applying advanced AI and machine learning models to predict customer preferences and deliver the next best action. This not only increases basket size and loyalty, but also enhances lifetime customer value.

 

Consider Danone, a winner of Snowflake’s EMEA Data Drivers Awards, which uses Snowflake’s AI Data Cloud to mobilise the world’s data. By integrating data from multiple sources, Danone can anticipate customer needs and respond with precision – driving both satisfaction and sales.

 

Optimising operations and supply chains

 

Retailers must also navigate complex supply chains and fluctuating demand. Snowflake’s platform enables real-time collaboration between retailers, manufacturers and distribution partners. By sharing insights on inventory levels, customer trends and logistics, businesses can optimise stock, reduce inefficiencies and make smarter decisions on assortment and pricing.

 

For store owners, real-time reporting powered by Snowflake means optimised staffing, more effective promotions and improved customer loyalty. Meanwhile, marketers gain a holistic view of cross-channel performance, allowing them to allocate budgets more effectively and maximise ROI.

 

Monetising data and accelerating innovation

 

Beyond internal improvements, Snowflake opens new revenue streams through data monetisation. Retailers can productise and securely share data assets via Snowflake Marketplace, delivering valuable insights to partners and customers without the overhead of traditional infrastructure.

 

Snowflake’s robust partner ecosystem further accelerates innovation, offering integrations with industry leaders such as GS1, Circana and LiveRamp. This collaborative environment ensures retailers have access to the latest tools and data sources to stay ahead of the curve.

 

Future-proofing retail with AI and cloud

 

As the pace of change grows, retailers need platforms that are agile, scalable and secure. Snowflake’s cloud-native architecture eliminates hardware costs, boosts productivity for data science teams and ensures data governance and privacy at every step.

 

The result? Retailers can focus on what matters most – delivering exceptional customer experiences, optimising operations and driving growth in a rapidly evolving market.

 

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Want to learn more about how Snowflake can help your retail organisation unlock the power of your data and drive innovation? Visit snowflake.com/en/solutions/industries/retail-consumer-goods/ or contact our retail team today.

 

Ready to dive deeper? Watch a webinar on how to Modernize Inventory Management with Snowflake and Sigma.

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Owen Hartnett, Senior Product Marketing Manager, Snowflake