Why perpetual KYB matters – and how you can make it possible

Verifying a business once isn’t enough. In today’s fast-moving digital economy, business information changes constantly, ownership structures shift, addresses update and risk profiles evolve. For financial institutions, marketplaces, and payment providers, relying on static KYB checks leaves them exposed to risk and compliance gaps.

 

Enterprises often onboard new business customers which have passed initial verification, only to discover months later that their registration has lapsed or their beneficial ownership has changed. Without ongoing visibility, organisations risk working with non-compliant or high-risk entities, jeopardising trust, regulatory standing and operational integrity.

 

The challenge of continuous verification

 

Traditional KYB processes are designed for point-in-time checks. They rely on fragmented data sources, manual reviews and outdated records. Once a business is verified, it is left alone until a problem arises.

 

This reactive approach creates risk and missed opportunities for customer engagement. Businesses evolve, and without a system for continuous monitoring, organisations miss critical updates that could affect risk assessments, compliance obligations and more.

 

Manual re-verification is time-consuming and expensive. It slows down operations and diverts resources from strategic initiatives. What companies need is a smarter, consistent, automated way to keep business data current without the overhead.

 

How Markaaz enables perpetual KYB

 

Markaaz addresses the core challenge of perpetual KYB by automating the entire lifecycle of business verification. Regulatory bodies expect financial institutions to stay current on changes to a business’s identity, compliance status and risk profile. However, for most organisations, this means building a complex, manual program to detect changes, assess their materiality, verify updates and document the process – an approach that’s both time consuming and resource-intensive.

 

Markaaz eliminates that burden. Our monitoring product is powered by our Golden Record data, which ensures each business profile is continuously updated and verified. Once a client connects their portfolio, Markaaz delivers real-time updates which remove the hassle of chasing down name changes, formation updates or outdated records. We manage the complexity and surface only the relevant changes based on our client’s criteria.

 

Clients receive clear visibility into what changed, when it changed and the updated value. This not only streamlines compliance workflows but also automates the assessment of materiality and provides built-in evidence for audits and reporting.

 

Importantly, perpetual KYB isn’t just about risk. It’s also about opportunity. Positive signals such as financial growth, expansion indicators and improved business health can be used to deepen relationships with SMBs. Markaaz helps clients identify which businesses are ready for increased capital access, broader account privileges or expanded merchant capabilities. These insights enable proactive cross-selling and up-selling strategies, turning KYB monitoring into a growth engine.

 

Real-time updates from the Markaaz Global Business Database

 

Markaaz maintains a global database of over 542 million businesses across more than 200 countries and jurisdictions, refreshed continuously to provide real-time visibility into changes in registration status, ownership and other key attributes. This level of coverage and velocity is critical, especially when legacy systems and single-point data sources fall short.

 

Many enterprises use solutions that rely on outdated registry filings or digital footprints that depend on SMBs actively updating their information. But SMBs don’t always re-file paperwork when ownership or control changes, nor do they consistently build or maintain digital profiles. These gaps mean that relying solely on registries or online activity can leave financial institutions blind to critical changes in business identity, compliance or risk.

 

Markaaz solves this by delivering fresh data insights as soon as they’re available, regardless of how or where the change originates. Our platform evaluates and integrates multiple data sources to build comprehensive, up-to-date business profiles, without requiring manual research or reconciliation. This not only improves the accuracy of KYB but also reduces the time and effort needed to create an evidence trail for compliance.

 

Clients benefit from robust, proactive insights that go beyond surface-level data. Markaaz enables organisations to spend less time identifying and verifying changes, and more time managing customer relationships and making informed decisions. Whether it’s a shift in ownership, a change in registration status or a new risk flag, Markaaz ensures clients are the first to know, and the best equipped to act.

 

Real-world impact of perpetual KYB

 

Continuous verification isn’t just a compliance advantage; it’s a business enabler. Organisations using Markaaz for perpetual KYB see:

• Faster onboarding with fewer delays and rechecks
• Reduced risk exposure through timely updates and alerts
• Improved compliance with evolving regulations
• Stronger partner relationships built on trust and transparency

Stay ahead with Markaaz

 

Perpetual KYB is the future of business verification. Static checks are no longer enough in a dynamic market. Markaaz empowers organizations to verify businesses continuously, confidently, and efficiently.

 

Connect with our team today to learn how Markaaz can help your organization implement perpetual KYB and build a stronger foundation for growth and compliance.

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About Markaaz

 

Markaaz provides verified data on all businesses around the world to streamline onboarding and compliance for clients. Its platform helps reduce fraud and improve operational efficiency through continuously updated business profiles.

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By Heidi Hunter, CPO, Markaaz