Customer Experience

03 Feb 2026

Floating on the sea of sameness

When brands across the world use the same few basic LLMs, then marketing copy globally starts to converge on the same bland tone and tired language

Trust and the problem of AI influencers

03 Feb 2026

People often feel deeply unsettled by the realisation that they’ve been connecting emotionally with something that was never human to begin with

Why startups should lead with real world (IRL) brand building

27 Jan 2026

By over-indexing on digital early, many startups are simply paying a tax to Meta and Google – money spent renting attention rather than earning belief

The risk of waiting for AI regulation

23 Dec 2025

The gap between AI’s evolution and regulatory frameworks isn’t a reason to delay action: it is precisely why organisations need to move faster

Why voice is paramount in the age of AI

23 Dec 2025

For all the advances in chat, email and bots, people turn to voice when it really matters, whether frustrated, confused or in need of real empathy

14 Nov 2025

The new rules of brand trust

It is no longer enough just to be visible. Trust, authority, credibility and human connection are becoming the strongest competitive differentiators

How to build trust in a polarised world

28 Oct 2025

Trust is built when a company’s identity stays anchored and its values hold steady, even as the world doesn’t

Universal acceptance: the key to language accessibility

03 Oct 2025

Language is the foundation of meaningful connection. Yet while billions are gaining Internet access, many still face barriers simply because their language isn’t supported

Building marketing strategies with AI

02 Oct 2025

Without guidance, AI delivers generic, repetitive content. With strategic control, it becomes a force multiplier that will amplify and accelerate your marketing

Decentralising verification

01 Oct 2025

Decentralised identity systems offer a trusted solution that allows users to verify their age without exposing any other personal data

Does AI help or hinder accessible communications?

30 Sep 2025