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Customer Experience

 

Disrupting digital noise
09 Apr 2026

Disrupting digital noise

Caught between floods of AI-generated content and influencers who curate a sense of FOMO, consumers are seeking authentic, in-person experiences with brands
Building growth with retail trade in

Building growth with retail trade in

30 Mar 2026
Consumer appetite for trade-in is growing rapidly: retailers should be taking a much closer look at how their programmes are designed and promoted
Designing retail for AI agents as well as people

Designing retail for AI agents as well as people

26 Mar 2026
Human shoppers behave in ways retailers understand because the industry has spent years studying those behaviours. AI agents behave in completely different ways
The credit scoring revolution

The credit scoring revolution

25 Mar 2026
Traditional credit scoring is failing the people who need it most, excluding millions of creditworthy borrowers
The death of the private CEO

The death of the private CEO

24 Mar 2026
For a growing number of people, an AI-generated snapshot is their first impression of a CEO, delivered before they ever visit a website or read an article
From “data-driven” to “decision-driven”
24 Mar 2026

From “data-driven” to “decision-driven”

Data-driven organisations often become overloaded with data and struggle to turn insights into timely action
Building a strong visual brand in B2B marketing

Building a strong visual brand in B2B marketing

13 Mar 2026
Without visual marketing, every SaaS homepage and AI platform begins to look the same.  A strong visual strategy can provide a competitive edge
AI: why less is more

AI: why less is more

22 Feb 2026
When you reach too far, you compromise quality for quantity. But stay small and get the details right, and you solve real problems for your audience
Building business with emerging technology

Building business with emerging technology

11 Feb 2026
New technology such as AI, automation and zero trust need to be paired with strong governance, inclusive adoption and operational resilience
Rethinking the High Street
05 Feb 2026

Rethinking the High Street

Online shopping is changing what we want from physical retail, but it does not mean we no longer want it. Indeed many shoppers prefer the in-store experience
Floating on the sea of sameness

Floating on the sea of sameness

03 Feb 2026
When brands across the world use the same few basic LLMs, then marketing copy globally starts to converge on the same bland tone and tired language
Trust and the problem of AI influencers

Trust and the problem of AI influencers

03 Feb 2026
People often feel deeply unsettled by the realisation that they’ve been connecting emotionally with something that was never human to begin with
Why startups should lead with real world (IRL) brand building

Why startups should lead with real world (IRL) brand building

27 Jan 2026
By over-indexing on digital early, many startups are simply paying a tax to Meta and Google – money spent renting attention rather than earning belief
The risk of waiting for AI regulation

The risk of waiting for AI regulation

23 Dec 2025
The gap between AI’s evolution and regulatory frameworks isn’t a reason to delay action: it is precisely why organisations need to move faster

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