The Cash Back Credit Union that’s putting members first, not shareholders

At DFCU Financial, we’re proud to be known as the Cash Back Credit Union, because when you bank with us, you don’t just get great service, you get real money back in your pocket.

 

That’s just one of the reasons we were featured in Business Reporter’s Best Banks in America campaign. The segment highlights what sets us apart: we’re a credit union, which means our members are also our owners. We don’t answer to shareholders – we exist solely to serve the people who trust us with their finances. Every decision we make is guided by what’s best for them.

 

In the interview, our President and CEO Ryan Goldberg shares how this difference shows up in everyday banking: competitive rates, lower fees and cash back on your accounts year after year. It’s a model that rewards loyalty, not just transactions.

 

With over 240,000 members and deep roots in Michigan, we’ve built a reputation for service, trust and value. Now we’re bringing that same commitment to Florida as we continue our growth and expansion, introducing new members to a better way to bank.

 

Whether you’re looking for a financial partner for your business, your family or your future, DFCU delivers the technology you expect, with the personal service you deserve. 

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