White Papers

From AI Hype to Supply Chain PerformanceSponsored by HSO

This whitepaper explores why disconnected systems create an intelligence gap that slows decision-making, increases risk and limits profitability.

Unlock the ad spend hiding in your product dataSponsored by Feedonomics

Learn how enterprise ecommerce teams are recovering wasted ad spend by fixing the product data behind their listings.

Why product feed management is the backbone of crucial ecommerce processes ?Sponsored by Feedonomics

The average Feedonomics customer sees a 19% increase in ROAS and spends 43% less time managing their feeds. Those results don’t happen by accident.

Supporting Logitech’s marketing strategy with better feed managementSponsored by Feedonomics

Turn product feeds into a growth engine for paid media.

How to make your product listings discoverable in the age of agentic commerceSponsored by Feedonomics

Tools like ChatGPT, Perplexity, and Google’s AI Overviews are quickly becoming the first stop in a shopper’s journey.

A Practical Guide to Agentic AI for Customer ExperienceSponsored by Snowflake

Key concepts and use cases to optimise CX and drive marketing ROI

When intelligent systems seamlessly enhance every touchpoint customers have with a brand – that’s the power of AI agents to revolutionise customer experience.

Five Principles for Flawless Retail ExecutionSponsored by Zipline

Retail is changing quickly, but one thing remains clear: physical stores are here to stay.

Loyalty Shock: Six Disruptions No Brand Saw ComingSponsored by Shift Paradigm

This comprehensive analysis reveals six critical trends reshaping loyalty marketing through 2026, based on extensive research across financial services, hospitality and retail sectors.

Buyers have gone digital, and they’re not looking backSponsored by BigCommerce

Industrial procurement has reached a tipping point. More than 60% of buyers now purchase online, and digital channels account for nearly a third of all purchases.

A must-read report for mid-market B2B ecommerce decision makersSponsored by BigCommerce

BigCommerce’s flexible ecommerce solution was awarded 12 medals – 10 gold and two silver – by B2B industry expert Andy Hoar in the Mid-Market Edition of the 2025 Paradigm B2B Combine.

Il catalogo e-commerce per il B2BSponsored by BigCommerce

4 modi in cui le tecnologie e-commerce guidano i marchi verso un successo senza precedent

4 modi in cui le tecnologie e-commerce guidano i marchi verso un successo senza precedent

El catálogo de comercio electrónico para las marcas B2BSponsored by BigCommerce

4 formas de impulsar a las marcas hacia un éxito sin precedente con tecnologías de comercio electrónico

4 formas de impulsar a las marcas hacia un éxito sin precedente con tecnologías de comercio electrónico

Real-time personalisation to boost user engagementSponsored by Marigold

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